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ABOUT HOANG NAM GROUP
HOANGNAMGROUP with strong opinions, a design mindset, and human values
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our story
In the 80s, the interior design market was still in its infancy. Simple product designs are displayed in retail stores. This led to duplicated layouts, which, in turn, created a notion that home is more of a facility for daily activities than a personalized space for each individual owner. Originally an interior décor store with a passion for beauty, knowledge, and the collective experience from many developed nations. The entrepreneurial Hoang Nam Group was founded with the intent to help accentuate each person’s unique and colorful lifestyle through their beautified personal space. As the creator of the first and biggest interior design retail chain in Vietnam, Pho Xinh, Hoang Nam Group has brought in the convenient one-stop-shop model in order to provide their clients a diverse selection of products as well as an excellent customer consultant service in one single retail outlet. Going above and beyond the modern experience and international living standards, the stylistic world of Hoang Nam Group has welcomed the collaboration of many international prestigious companies such as: Ashley (USA), Roche Bobois (France), Natuzzi Italia (Italy), Hilker (Germany), …. On top of interior home design, their restaurant chain, Con Ga Trong, also provides their customers with an entirely new experience where the interior décor put an emphasis on cultural heritage. For more than 4 decades, Hoang Nam Group has proudly led the interior design industry, replacing the “Similarity” with “Uniqueness” – They are considered the dictionary for living styles, and has realized the dream of a unique living space for millions of their customers.
DEVELOPMENT PATHWAY OF HOANG NAM GROUP
1975
Interior Decor Store Phuong Nam Before 1975: The first retail and production outlet was founded and named “Store number 9”After 1975: “Store number 9” was renamed “Interior Decor Store Phuong Nam”
2001
Hoang Nam was founded with the brand “Pho Xinh” The first largescale interior design center in Ho Chi Minh City (Area: 4.000 square meters)
2002
Additional showrooms for Pho Xinh in HCM City were opened Showroom no 2 and showroom no 3
2004
Showroom no 4 was opened in HCM City
2005
The first interior design center for Pho Xinh in Ha Noi was opened Area: 10.000 m2
02/2012
The restaurant chain “Con Ga Trong” was introduced in HCM City
12/2012
Pho Xinh Online model was unveiled
2013
The interior design center for Pho Xinh in Da Nang was opened
2014
An exclusive distribution deal with Ashley (USA) was signed
2015
The first Ashley showroom was opened in Ha Noi Area: 10.000 m2
12/2016
Pho Xinh center was opened in Sala City – HCM City Area: 12.000 m2
2017
Many more exclusive distribution deals were signed with famous European brands
12/2017
D2 Lifestyle model was introduced in HCM City
2018
Pho Xinh interior center was opened in Nha Trang
10/2019
D7 Lifestyle model was introduced in HCM City
2021
Identification systems for Hoang Nam Group and Pho Xinh were upgraded
2022
Pho Xinh Showroom, Ashley7.0 Showroom. Natuzzi EditionsShowrooom. A.R.T Showroomwere opened